Last updated: Aug 1, 2025

Untitled

GeriatRx is led by a small but mighty team of mission-driven leaders, each bringing deep expertise in clinical care, operations, marketing, and compliance. We’re structured for scale — with plans to grow our internal team, expand regionally, and build a nationwide network of deprescribing leaders.

graph TD
    CEO["Dr. DeLon Canterbury<br>Chief Executive Officer"]
    VP["Stephanie Brown<br>Vice President of Operations"]
    CMO["Michelle Padilla<br>Chief of Marketing"]
    ST["Stanley Canterbury<br>Secretary / Treasurer"]
    SCAs["Sales & Community Ambassadors<br>(Performance-based roles)"]
    Future[["Departments in Development"]]
    Clinical["Clinical Team<br>Deprescribers, Coordinators"]
    Education["Training & Education<br>Accelerator Facilitators"]
    Partner["Partner Success<br>Facility & B2B Support"]
    Ops["Operations Support<br>Systems & Process Team"]

    CEO --> VP
    CEO --> CMO
    CEO --> ST
    VP --> SCAs
    VP --> Future
    Future --> Clinical
    Future --> Education
    Future --> Partner
    Future --> Ops

🔝 Executive Leadership

<aside>

Dr. DeLon Canterbury, PharmD, BCGP

Chief Executive Officer (CEO)

• Nationally recognized geriatric pharmacist and deprescribing advocate

• Leads clinical strategy, partnership development, and public policy work

• Former professor at UNC Chapel Hill

  📍 Durham, NC

  📧 [email protected] | ☎️ (910) 390-0680

</aside>

<aside>

Stanley Canterbury

Secretary / Treasurer

• Manages corporate compliance, financial documentation, and internal records
• Supports long-term governance and ensures regulatory reporting is up to date </aside>

<aside>

Stephanie Brown

Vice President of Operations (VP)

• Oversees daily operations, internal workflows, and strategic projects

• Coordinates with stakeholders and manages internal communications

• Leads systems development and team scaling

  📍 Durham, NC

  📧 [email protected]

</aside>

<aside>

Michelle Padilla

Chief of Marketing

• Brings 15+ years in health education, digital marketing, and brand strategy
• Leads campaigns, content strategy, and public-facing communications
• Focused on community-based engagement and patient growth </aside>

<aside>

🧑‍🤝‍🧑 Additional Roles

Sales & Community Ambassadors

• Community-facing team members responsible for:
  • Outreach and patient engagement
  • Lead generation through events and referral networks
• Not 1099 contractors — compensated based on performance
• Act as local representatives and cultural connectors in key markets </aside>

<aside>

💼 Departments in Development

As GeriatRx scales, the following departments will be built out with full-time or contracted staff:

• Clinical Team: Deprescribers, pharmacists, and care coordinators
• Training & Education: Facilitators for the Deprescribing Accelerator program
• Partner Success: Supporting senior living facilities and B2B clients
• Operations Support: Systems, logistics, and internal process management </aside>

🌐 Tools in Use

• Practice Better for onboarding, scheduling, secure client communication
• ClickUp / Asana (planned) for project tracking and internal operations
• Gmail / Google Workspace for documentation and coordination

📌 Notes

• Formal HR policies and employee documentation are currently in development as the team prepares for expansion
• Org chart will be updated quarterly to reflect new hires, departmental changes, or contract roles