Where We’re Headed

Over the next 3 to 5 years, our goal is to make GeriatRx the gold standard in medication safety and deprescribing care. We’re building a future where older adults, families, and healthcare providers can rely on our services as a trusted, essential part of aging well. That includes national expansion, strategic partnerships, and the development of industry-shaping training programs.

Below is how we’re breaking down that vision into focused, trackable goals:

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💰 Financial Goals

• Expand revenue through multiple channels:

  • Concierge consultations and care coordination (direct-to-consumer)
  • Facility and agency contracts (retainer or per-service)
  • Deprescribing Accelerator program and continuing education offerings
  • Pharmacogenomic (PGx) testing and interpretation

• Maintain a high-touch, relationship-based model

  to drive long-term referrals and strong client outcomes

• KPI Examples:

  • Monthly recurring revenue from subscriptions
  • Course enrollments in the Accelerator
  • Retainer contracts with senior living communities </aside>

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🌱 Growth & Development

• Franchise our concierge model nationally through regional care teams
• Certify 1,000+ healthcare professionals via the Deprescribing Accelerator
• Establish “Centers of Excellence” with senior living communities and agencies
• Support aging-forward health systems globally by:
  • Shaping public health policy
  • Advising national formularies on safer medication use
• KPI Examples:
  • Accelerator graduates trained
  • Number of franchise locations launched
  • Strategic partnerships formed with public/private payers </aside>

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🛠 Operational Goals

• Build a team of 50+ professionals including:
  • Clinical deprescribers
  • Care coordinators
  • Trainers and support staff
• Develop and formalize operational systems to support:
  • Franchise model rollout
  • Internal team scaling
  • Partner onboarding and SOPs
• Use Practice Better as the foundation for:
  • Scheduling, onboarding, and secure communication
• KPI Examples:
  • New hires onboarded and trained
  • Average consult response time (target: 48–72 hours)
  • Systems readiness for franchise expansion </aside>

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🧑‍🤝‍🧑 Customer/Market Goals

• Serve direct-to-consumer clients — including high-earning professionals supporting aging loved ones
• Grow partnerships with:
  • Independent and assisted living communities
  • Home care agencies
  • Concierge medical practices
  • Self-insured employers and payers like the VA and state health plans
• Improve quality outcomes for partners:
  • Example: 30% drop in medication errors at a senior living facility within 6 months of working with GeriatRx
• KPI Examples:
  • Client retention and satisfaction scores
  • Medication error reduction at partner sites
  • Total number of active B2B contracts </aside>