We’ve come a long way — and we’re just getting started. GeriatRx was founded on a simple belief: that older adults deserve safer, more personalized medication care. Below is a look at the milestones that have shaped our journey so far.
📅 Chronological Timeline
2019
- GeriatRx founded by Dr. DeLon Canterbury, PharmD, BCGP
- Rooted in clinical pharmacy, education, and community advocacy
2020–2021
- Conducted early pilots focused on deprescribing and medication safety for older adults
- Started offering direct-to-consumer consultations for high-income families caring for aging loved ones
2022
- Developed the Deprescribing Accelerator training program
- Expanded service offerings to include pharmacogenomic (PGx) testing and monthly care coordination packages
2023
- Formalized strategic B2B partnerships with senior living communities and home care agencies
- Designed monthly subscription plans for ongoing clinical support
- Reached milestone impact: improved cognition and reduced fall risk for clients eliminating unnecessary meds
2024
- Featured by major national media outlets including NBC, CNN, and PBS
- Completed case study showing a 30% drop in medication errors at a partner senior living facility
- Scaled internal ops platform using Practice Better for scheduling and onboarding